Digital services are here to stay. Internet technology, electronic payments and mobile apps enable us to adjust our services to what customers want now. We already offer online reservations, paying for season tickets, and paying at the exit with a debit card. We use number plate registration for booking a parking space online. When the customer drives up to the barrier, the car number plate is recognised and the barrier opens automatically. This system was initially introduced in Denmark. In 2014, Q-Park had a first in the Netherlands and Belgium: customers can use their Maestro debit card to pay at the exit without entering their PIN.
In Great Britain and Ireland (ParkMagic) and in France (Resa) our customers can book a parking space online in the car park of their choice. The Q-Park Resa web application even won the bronze medal at the Retail Network Awards. Norway offers partners the option of logging in to our web module and using this to generate temporary parking permits for their customers.
In some countries, customers can create their own My Q-Park park on the website where they can maintain their own data and preferences. In Great Britain, we link this to a loyalty programme, for which we introduced the Loyalty app. Q-Park customers can scan their parking ticket with this app. When a customer has parked five times, the sixth visit to a Q-Park car park is free.
Also in the car, digital services offer more and more opportunities to guide motorists to a vacant Q-Park parking space. In 2014, more than 40 additional parking facilities were linked to a parking route information system. We are currently working on building a data warehouse in which we will maintain all the information about all our parking facilities. We are integrating this information with parking route information systems and in-car navigation systems. This allows us to indicate even more accurately which car parks have vacant spaces and what the parking tariffs are. This way, we are helping to reduce the amount of traffic cruising for a place to park in busy city centres.